Expressing a project’s identity

Every project starts from an idea. Leonie Hodkevitch, lecturer for cultural management and intercultural communication, says that knowing the dream of your project is half of the battle. In a short video she elaborates on why the identity of the project is as important as project management tools. 

After the lecture you will learn:
— Why you should know the ‘dream’ of your project
— About product, price, placement, and promotion as four important components in project management
— How to find weaknesses and strengths of the project and keep them in balance